Powerful Girls – Meet Megan Grassell founder of Yellowberry

Our guest today Megan Grassel. When Megan was 17 years old she took her little sister Mary Margaret shopping for her first Bra. They scoured the mall to find a product that she was excited about, but ended up being completely appalled at all of the bra options that were not only available for her little sister, but also marketed to her and girls her age. Padding, push-up features and underwire galore… Megan could not believe that these were the bras that girls were supposed to wear! She saw something wrong with that entire experience. In fact, it was a day that she could not stop thinking about. Why wasn’t there just a cute, colorful and comfortable bra for Mary Margaret to fit her and her body, not the body that she was “supposed” to have?

Megan and her sister image courtesy of Yellowberry


The answer was that there simply wasn’t one. That is when Megan realized that if no one else was going to make bras specifically for girls, then she was going to find a way to do it herself. Armed with her own hand-drawn pattern on her dad’s yellow legal pad and the small savings she had earned from her summer job bussing tables, she moved forward with this idea. As a junior in high school in 2014, Megan founded , Yellowberry, to change the bra industry for girls.”

Today, Yellowberry offers bras, underwear, lounge and athletic-inspired apparel exclusively for girls with an extra boost of confidence to encourage them to dream big and know they have the support to do anything in the world.


Images courtesy of Yellowberry


In 2014, Megan was selected as one of TIME Magazine’s 25 Most Influential Teens and included on Huffington Post’s list of 14 Most Fearless Teens. In 2015, Megan was named one of the 24 Millennials to Watch by Yahoo. In 2016 Megan was named one of Forbes Magazines 30 under 30. She has been featured in countless media outlets including The TODAY Show, The New York Times, Fast Company, Inc. Magazine, Forbes Magazine, Seventeen and Teen Vogue among others. In addition to serving as an active company founder, Megan serves as a member of the first-ever Barbie Global Advisory Board and has deferred her freshman year at Middlebury College to continue as CEO of Yellowberry. Use the Coupon code Powerful20 for 20% off your first Yellowberry purchase.


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